How Effective Custom Software Can Empower the Real Estate Industry

December 8, 2021
WynHouse Marketing

According to the National Association of Realtors, 90% of home buyers start their search online. Software has become essential to the real estate industry. Mobile apps, web apps, and other software play a vital role for agencies, agents, landlords, and marketers. In this blog, we’re going to take a look at the top five ways that these solutions can empower the real estate industry.

Property Management

When it comes to purchasing a home, a lot of paperwork is involved. Not to mention, the general information for each client. Software reduces the burden for property managers by allowing them to store information all in one place. Platforms offer an organized and central location for available properties, tenant details, and financial information. By having all of this digitally, property managers can access and update them from anywhere. A custom application can provide an even greater benefit to managers. They can personalize a solution that fits the needs for their properties, paperwork, and tenants. 

Internet Marketing

If you’re a property manager, the first step is getting hired by a client. Most home buyers begin their search online and it’s vital that property managers know how to market themselves. Custom software is tailored to your brand by providing search engine optimization, pay-per-click advertisements, and direct links to your website. These solutions allow you to relax and let the analytics justify themselves. 

Visual Media

One of the biggest benefits of homebuying is being able to see visuals of homes on the internet. Using a digital platform allows homebuyers to visualize properties as if they were in person, but without the hassle. A custom software lets property managers post photos, videos, and 3D tours of homes in a manner that fits their brand. Visual media lets home buyers educate themselves and narrow down decisions before hiring a realtor. 

Relevant Options

Different home buyers have different needs. They like to filter their search results based on price, location, home type, and number of beds/baths. With a custom solution, buyers are able to customize their searches and view the results that apply to their wants and needs. Property managers can use this tailored approach to assist their clients on their search, even if it is indirectly.

User-Friendly Experience

Having a user-friendly experience is essential for any website. If a website or digital platform is too hard to navigate, users will be turned away due to the complexity. Custom software lets you directly determine user experience. Property managers can make their platforms more engaging and user-friendly. The more user-friendly it is to browse through and engage with your properties, the more likely your potential buyers are to take action and make a purchase. 

Utilizing custom software in the real estate industry can increase efficiency and maintain ease for realtors and home buyers alike. The real estate industry, however, isn’t the only industry benefiting from tailored solutions. Find out about 7 Sizable Industries That Need To Adopt Innovative Custom Software

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