Six Unique Ways of AI Utilization in Marketing

November 30, 2023
Victor Kasinec

In today’s society, there is an unsettling fear over Artificial Intelligence (AI) and job loss. Many worry that white-collar positions are going to be replaced by an algorithm. While the initial reports of 300 million jobs lost to AI were unsettling, recent studies are showing different data. According to a recent report by Forrester, AI will cause the loss of around 2.4 million jobs but will reshape millions of others. Those who can harness AI’s potential will be able to retain or grow in their roles. AI is not a threat but an opportunity to hone unfamiliar skillsets. Artificial Intelligence helps marketers accomplish goals, tasks, and research. This article will break down six different ways marketing teams utilize AI in three categories: Creative, Analytics, and Administrative.


Creative roles may be impacted least out of any industries in terms of job loss but adaptation will be key to job survival.

1. Content Creation and Direction

AI tools can generate and optimize content, from writing articles and blog posts to creating social media updates. Natural Language Processing (NLP) algorithms enable machines to understand and produce human-like text, saving time and resources for marketers. AI tools analyze performance metrics, user engagement data, and other relevant factors to provide insights into what resonates with the audience.

With the new addition of AI in Adobe Illustrator, trivial work like recorrecting text can be done in a fraction of the time. Adobe promises more AI integration in the future allowing the creatives to remain creative with less cumbersome work. AI can also provide examples and directions for its users regarding optimization of content. Old content can be swiftly reviewed and updated with the help of AI. Marketers can use this information to refine their content strategy, making data-driven decisions to enhance SEO, improve readability, and optimize overall effectiveness.This allows marketing teams to focus on strategy, ideation, and refining messaging rather than spending time on routine content generation.


AI takes over the heavy-lifting of data input to create advanced mathematical formulas and algorithms that uncover insights previously unknown.

2. Ad Campaigns and Optimization

Artificial intelligence has advantages that humans simply do not possess when it comes to reading data. Traditional analytics tools may struggle to handle the sheer volume and diversity of data generated. The application of AI in crafting and optimizing ad campaigns brings efficiency to the traditionally labor-intensive process of campaign management. By using machine learning, data sets from campaigns are fed and deciphered quickly. ROI from different campaigns is comparable and the marketer is left with more time to make decisions from the data. By automating the analysis of key performance indicators (KPIs) and extracting meaningful patterns, AI streamlines the decision-making process, empowering marketing teams to make data-driven adjustments in real-time. AI can also monitor the performance of content and the traffic from social media.

3. Predictive Analytics

Additionally, AI contributes significantly to post-campaign analytics, streamlining the evaluation of performance metrics and providing actionable insights. Data from content, campaigns, and exterior trends help AI to visualize current industry trends. This allows marketing teams to remain agile and responsive when it comes to shifting trends. Instead of being left in the dust, teams who pioneer trends see greater engagement and traffic. Machine learning algorithms can predict the success of different ad variations, optimizing not only the content but also the timing and placement of advertisements to maximize impact. Promotional strategies and partnerships are analyzed to see if they are worthwhile. AI automatically marks products up or down depending on demand with dynamic pricing. This ensures that promotional efforts are directed towards individuals who are more likely to convert, thus maximizing the impact of ad campaigns. These predictions give insights and provide a basis for decision making when it comes to campaign, budgets, local ads, and more.

4. Customer Segmentation

Demographics for customers can often feel unclear unless the proper filters are in place. AI can help create these filters and transpose distinguished groups across data sets. This same strategy can be employed for email campaigns and many services are now offering built-in AI integrations. Through advanced data analysis, AI algorithms can sift through vast datasets to identify patterns, behaviors, and preferences by different demographic segments. This allows marketers to gain a deeper understanding of their audience, going beyond basic demographics such as age and location to describe more characteristics. As a result, marketing teams can create highly targeted and personalized campaigns that resonate with specific groups. Marketers can ensure their ad dollars and campaigns are maximized for the right audience with the help of AI.


According to the Forrester report, administrative tasks and roles will have the most jobs taken from the automation of AI. Normal tasks for teams can be reduced in the amount of time needed to complete with AI assistance.

5. Email Lists

Email campaigns may be an annoying process for marketing teams. They have to build and draft the content while simultaneously worrying about the sender list and audiences. The segmentation from AI creates highly targeted and personalized email campaigns, enhancing the relevance of content for different audience segments. Various email campaign companies such as Mailchimp, now offer GPT and AI integration. This AI can help the teams draft, optimize, and target content better for their demographics which can be uncovered with the help of the digital tool. Email campaigns will be completed in a fraction of the time with newly found insights. AI-driven tools can detect and address issues such as inactive subscribers or high bounce rates, ensuring the cleanliness and effectiveness of email lists. By proactively managing these aspects, marketing teams can maintain a positive sender reputation and enhance the overall deliverability and impact of their email campaigns.

6. Chatbots/Virtual Assistants

A chatbot can ensure that a lead is never lost on your website. These bots can help customers place orders, get service, or leave feedback. eChatbots, equipped with natural language processing capabilities, are instrumental in automating customer interactions across various digital channels. The bots work around-the-clock and better than a standard message left on a voicemail by engaging with the customer. This automation not only expedites customer engagement but also ensures a consistent and prompt response, fostering positive brand interactions and enhancing overall customer satisfaction. The virtual assistant can also schedule follow-ups with existing customers. AI-driven chatbots and virtual assistants offer a scalable solution to handle the increasing volume of customer interactions. Human error is also erased from the process by integrating these support systems. The incorporation of AI in administrative tasks not only augments efficiency but also positions organizations at the forefront of technological innovation in the competitive world of modern marketing.


While initial reports of AI taking hundreds and millions of jobs seem less likely, the marketing industry will be reshaped with the help of AI. Adaptability will be key to long term job survival and those who are faster will reap the benefits of pioneering trends. We are still in the early stages of AI and the possibilities for quality-of-life job improvements are vast. The article identifies three categories—Creative, Analytics, and Administrative—and outlines six ways marketing teams utilize AI. Following these concepts is simple enough but as technology advances so will techniques. The future is unclear but bright for creative marketing teams and companies.

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