Did you know that 9 out of 10 people don’t even make it past the first page of search results?
This means that if your website doesn’t appear on this very first page displayed, your business is missing out on website traffic and potential revenue. How can you make sure you aren’t making this mistake? It all comes down to SEO.
Search engine optimization is a digital marketing strategy that focuses on increasing the quality and quantity of your website’s traffic. SEO targets unpaid traffic through organic search engine results and is an essential part of marketing, benefitting your business and your customers’ experience at the same time. For more information on search engine optimization, visit our Beginner’s Guide to SEO.
It’s no surprise that not having a website loses you business, but having a website with poor SEO does too. If you have a website but don’t integrate proper search engine optimization, it makes it difficult for users to find your business. Here are a few elements that directly affect your website’s SEO:
Keywords are a crucial aspect of the SEO process. Keywords are search queries, or words and phrases that users choose to describe what they are looking for. It is important to use these keywords in copywriting, social media posts, and blogs to maximize SEO. Google, Bing, and other popular search engines use keywords to determine what content is most relevant to each search query. This determines how webpages rank in search results for specific terms and phrases.
Since keywords are so important for SEO, adding them to your website’s copywriting is another great opportunity to get your business on track to ranking first. With the right website copy, your pages can invite a large amount of targeted, potential customers. Not only will your business rank high in search engine results, but also the users that navigate to your page will be more likely to convert.
Social media platforms serve as great touchpoints to lead more users to your website. By linking your website in your bios, posts, comments, and more, social media users are able to transfer from platform to platform with ease. Since these social networking pages are great for converting traffic, it’s ideal to have a business profile on multiple platforms to increase the number of users viewing and engaging with your content.
Blogging is a great way to boost SEO quality by positioning your website as a relevant answer to your customers' questions. The more optimized your blog posts are for search engine optimization, the higher your webpages will be listed on search engine results. This makes it easier for users to find your website and learn more about your business.
Google My Business is a great tool for promoting your website and business profile on Google Search and Google Maps. With a GMB account, you gain access to how customers are interacting with your business on Google. As the business owner, you can reply to customer reviews, add photos, update your business information such as hours, and much more. Google My Business is a free resource, so there’s no reason not to take advantage of it. The only requirement to qualify for everything GMB has to offer is that your business must have a physical location.
Utilizing effective search engine optimization greatly impacts how likely users are to find your website. The higher it ranks in search results, the more traffic that will be led to your site.
How is your website currently ranking? If you aren’t pleased with where your business is appearing in search results, consider the help of our professionals at WynHouse as search engine optimization is a part of our marketing process.