Product Strategy, Project Planning, Design, Product Development, Go-to-market Strategy
Digital publishers depend on on third-party self-serve ad platforms to capture ad revenue from their audience. Third-party platforms like Google Display Ads limit publishers’ control by setting ad performance costs and generalizing ad targeting.
By owning the source of digital advertisements, publishers can capture more advertising revenue, charge higher ad rates for niche targeting, and automate advertising sales.
The Marine Ad Network is the hub of advertising in the marine industry.
WynHouse and the Marine Ad Network partnered to devise a digital product for their extensive network of publishers and advertisers. The platform needed to automate media buying, utilize publishers’ data, and give publishers control of advertising.
The digital product transformed the Marine Ad Network’s business model.